The Evolution of Audience Participation

The Evolution of Audience Participation

Getting your audience involved in your event doesn't have to be complex or difficult, and it can be a great way to keep your attendees connected to & engaged with the content. And audience participation has come a long way! As new event technology develops, participation methods have become more effortless and often integrate devices that the audience is already familiar with (and possibly carry around in their pockets). Let's look at how audience participation tech has evolved over the years!

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Say you wanted to pose a question to your audience.

The old school method would be to ask the question, and either call upon attendees who had raised their hand or have attendees line up at a microphone to give their answers. These days, there are apps like UMU which allow attendees to type out answers on their mobile devices. Not only is this a way to gather more information in less time, but it also allows event team members to review the answers in real time and pick out the most relevant or interesting responses to share with the audience.

Or say you wanted to take a poll!

In past years, you might have rented & passed out dedicated "clickers" or response devices that relayed answers back to a receiver and, depending on the software that accompanied the clickers, the answers might be displayed in a clunky fashion or in small type in the upper corner of the content window. Today, there are a variety of economical polling apps that can also be run from attendees' mobile devices, with easy-to-read results displays that can be pulled up in a browser.

Perhaps you wanted to do a giveaway at the end of your event.

Apps to the rescue once again! Instead of using physical raffle tickets, you can use an app like UMU to collect entries and randomly select as many winners as you like.


Recent participation technology also opens up doors for new types of engagement!

Social media integrations are a great way to playfully engage your audience, whether it's by displaying relevant social media content on-screen, creating an event-specific hashtag to create collections of shared images, or sharing scannable QR codes that connect users to fun activations to encourage sharing! (Check out how UVA is using their 3D CavMan activation at recent events!)

If your event spans multiple locations, you can also use two-way live streaming to encourage live audience participation between locations! We recently worked on an event that was being simulcast between two different cities, with speakers presenting from both locations and large audiences attending each. To bring the energy back up after breaks, we set a camera on the audience and each location did the wave as the other watched, getting everyone pumped up for the next session. It was lots of fun, and the audience loved it!


New audience participation tech can improve your attendees' experience and encourage them to get more involved in the event. The more involved your attendees become, the more connected they feel and the more impactful the event will be. For more tips on keeping your audience engaged, check out our blog post: 7 Ways to Increase Audience Engagement with AV.

5 Reasons Why 4K Recording is a Good Investment

5 Reasons Why 4K Recording is a Good Investment

4K video has been on the public radar for some years now, and is increasing in popularity as viewing technology catches up with recording technology. 4K screens are everywhere nowadays, and if you’re planning a recorded event or conference, you’ll want to make sure that your video recordings are up to snuff!

(For more info on the benefits of recording your events, check out a couple of our past blog posts: Why You Should Record Your Next Conference // 5 Ways to Use Event Video as a Marketing Strategy)

Here are five reasons why 4K recording is a good investment for your event:


It may sound straightforward to say that 4K footage is going to look better than your standard 1080p footage. But what some may not realize is that 4K footage looks better & crisper even when shrunk down to a smaller display size. Filming in 4K will give you the highest quality visual on all screens, from 4K televisions to smartphones streaming in standard definition.


With higher resolution recordings, it’s possible to zoom in on the footage, cut to close-ups of speakers, and make other perspective shifts more easily. This results in a more dynamic finished video, without having to have two cameras stationed at the same angle during your event. (And fewer cameras equals money saved!) 


YouTube has the capability to host 4K video, which means that sharing your 4K content online is not only possible, but simple to do! Show off your high quality footage to promote future events, or even release snippets of an educational talk to add value to your social media presence! (For more ideas on using event video in your marketing strategy, click here: 5 Ways To Use Event Video as a Marketing Strategy)


Miss getting a shot of that one engaging speaker? With 4K footage, the resolution is high enough that you’re likely to be able to pull frames from the video, and export them as images!


As technology continues to improve and displays get more & more sophisticated, 4K video content will have more longevity. It will appear current & crisp on any display in the present, and will continue represent your organization well long after the recording has been taken. (Imagine watching standard 1080p footage on an 8K screen in five years - not so pretty!)

Thanks to our partnership with BlackMagic Design, we have access to their full line of 4K equipment, allowing us to produce the highest quality video for our clients. If you’re planning a recorded event or conference, give us a shout to get the best 4K equipment on your side!

AV Trends in 2019

AV Trends in 2019

We’re jumping into the new year headfirst here at the AV Company! We’re always looking for new and exciting ways to help you take your events to the next level, and we’ve been noticing some trends within the industry that might just work for you!

Here are some of the AV & event trends we’re seeing going into this new year!


We’re seeing more and more large events & conferences taking on the energy of live events like concerts & shows - events that are known for getting people excited and engaged. One important element of this is audio! High quality sound systems aren’t what you might think of when you start planning your event, but they can make a huge difference in an attendee’s experience. 

In conferences, we’re also seeing (and making use of) bumper music between speakers, to keep the energy high during what might otherwise be a lull. We’re big fans of this tactic and have been using it for years, so we’re excited to see that it’s becoming more commonplace!

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LED walls are being used in unique & engaging layouts, breaking beyond the standard 16:9 rectangle and making the most of the flexibility that modular panels give you. (For more ways you can think outside the box with your LED wall, check out this blog post: Seven Ways to Make the Most of Your LED Wall)

We’re also seeing more interactivity during events, especially using social media. With today’s video capabilities, getting social media posts up on screen is an easy way to bring your audience further into the event & keep them engaged. Two-way interactivity is another recent trend that allows groups in different areas to stay engaged with the same content. This past year, we worked with a recurring client on a large-scale simulcast conference, with events occurring in two locations and using live video & audio to allow the hosts & speakers (and even audience members) to interact in both directions. 


In the world of staging, we’re seeing more and more of a push towards mixing in hard set pieces. Pipe & drape is no longer the standard, and more event marketers & conference planners are choosing to make visually interesting set pieces a priority for their events.

We’re also seeing more staging design that utilizes LED walls as dynamic set pieces. Creative content can allow LED walls to go from acting as a step and repeat, to showing video as part of a presentation, to splashing the event branding across a backdrop - the possibilities are virtually endless. This makes them fantastic additions to a stage set, and gives you the ultimate flexibility in content & aesthetic. 


We hope you’ve identified a few trends that might be useful to you in your 2019 events! Drop us a note if you have questions about any of these methods, or if you’re ready to get started on planning your next event or conference!