Five Ways to Maximize Your Event Branding

With all of the time that you spend creating a strong brand for your company or organization, you don't want to miss an opportunity to leverage your brand identity and spread your message. Events often provide the perfect platform for driving that message home both verbally and visually! Here are a few ways that you can infuse your team's mission statement into your next event.

One way to bring your logo to life is with our custom laser-cut modular panels. Available in multiple sizes, these panels take light beautifully and can be combined with our translucent acrylic panels to create a sleek backdrop for your event!

Another way to show off your logo is with custom gobos! Gobos allow us to blast your logo onto virtually any surface, making them a fun addition to a party-type atmosphere. (Photo by Amanda Maglione)

Projection allows us to transform surfaces to your benefit, making your branding feel less like a set piece and more like an integral part of the space! Whether projecting onto the walls of the Jefferson Theater or on a spandex tent divider, this is an elegant way to incorporate your brand identity into an environment. (Top photo by Tom Daly)

One fun and trendy way of branding your event is with marquee letters! We know you've seen them in smaller sizes, but our 9-foot tall custom marquee letters add impact and charm to any event decor scheme.

Our new 2-foot Absen LED panels can be configured into different sizes and shapes of screens, giving you the flexibility to design new and interesting layouts for digital signage! Our LED panels are always a stunning addition to any event, providing the highest quality image and allowing you to add visual interest to the layout of your branding graphics.

Design Spotlight: Modular Decor

Now that the season is slowing down and we're beginning to plan for next year's events, we're back with some tips on how to make your events look and feel their best!

One type of decor that we design & produce in-house is our translucent panels! These acrylic panels take light and ambient projection beautifully, and give a clean and colorful pop of energy to any set. They're also modular so that they can be configured in a variety of ways, or even combined with custom decorative panels to deliver even more punch!

Whether they're used to create a colorful solid backdrop or configured as sculptural accent pieces, for large scale events or small ones, our translucent panels provide a simple yet powerful statement that is sure to delight your attendees!

Seven Ways to Style a Tent

Tented events provide a unique set of challenges. There are logistical challenges, like wall height and table placement, and there are also aesthetic challenges. A tent is a completely different canvas than a ballroom or an event hall, which makes it a great opportunity for us to flex our creative muscles and have some fun! For those of you who are planning your own tented events and are stuck for ideas, here is a quick list of ways you can dress up a tent!

One way to bring life to a tented event is with lighting and gobos! Something as simple as a splash of color can make a world of difference in setting the mood for your event.

Decorative panels are an easy, modular way to add visual interest to any tent. They come in a multitude of styles and can be configured in countless ways to fit any decor scheme.

Bistro lights lend a fun, playful element to your decor. Often an unexpected touch for the inside of a tent, bistros give an intimate, cafe-like vibe that is sure to delight your attendees. (Photo by Jen Fariello)

Another way to add visual interest to a tent interior is with chandeliers! Traditional chandeliers add a sense of elegance and grandeur to a tent ceiling, and come in a variety of styles to suit the aesthetics of your event. (Second photo by Sarah Cramer Shields)

If traditional chandeliers are not your cup of tea, contemporary chandeliers give a more modern feel and can quickly elevate the look of your event! Drum shade chandeliers or column chandeliers, shown here, are fun twists on the conventional hanging decor and are sure to dazzle within a tented environment.

Custom fabric treatments are a high-impact way to increase the wow factor of your event! Whether you want to bring the scale of the space in, add a pop of color, or completely transform the interior of a tent, fabric's got you covered!  (Photos by Abby Jiu & Jack Looney)

Last but not least, our spandex dividers provide a great opportunity to take your event branding full-scale! In giving you a surface that spans the full width of the tent, these dividers provide you with a stunning backdrop that you can transform into anything you like!