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event design

Seven Ways to Make the Most of Your LED Video Wall

Seven Ways to Make the Most of Your LED Video Wall

If you've been following our goings-on lately, you know just how much we love our new LED video wall panels! We're big fans of high quality displays, stunning visuals, and versatility in a set piece, and these panels provide our clients with all that & more. (Click here for technical info on our LED walls.)

If you're interested in using an LED video wall for your next event, here are some ways that you can get the most out of your video wall and wow your attendees with an elevated experience!

#1: Dynamic content

Keep your audience engaged using dynamic video content. Yes, this is something you can also achieve with projection screens - but with the high-impact intensity that LED video walls afford, your video content can truly shine. Even during downtime in your program, ambient motion graphics can keep your audience interested and excited for what's up next. (If you need assistance creating content for your event, please don't hesitate to contact us - we'd be happy to assist you!)

Virginia Film Festival LED Video Wall with Dynamic Content
#2: Utilize Branding Assets

We've said it before, and we'll say it again - utilize your existing branding! Even when used in subtle ways, digital signage can be very impactful in driving home your brand's message. Your brand's visual identity communicates your overall mission, so it can easily help to establish the tone for your event. Our team is great at finding ways to tie branding assets into LED wall graphics, so give us a shout if you're stumped on how to achieve this!

UVA Health Systems LED Video Wall with Branding Assets
#3: High Definition Graphics

This may seem like a no-brainer, but high definition graphics make all the difference! LED video panels produce a stunning, crisp image for your audience, so make the most of it by utilizing high quality images and video content. To be specific, we prefer content to be at a resolution of 1080p or higher. The better the resolution, the more your LED wall will impress your attendees!

UVA Arts Bryan Cranston LED Video Wall Panels with HD Graphics
#4: Get Playful

Our LED video wall panels can be configured in any number of ways, so take advantage of their flexibility and have some fun! Lay out the video wall in any way you like. And don't worry about how your content will read - our designers will help you create content that makes the most of your unique panel configuration.

TEDxCharlottesville LED Video Wall Configuration
#5: Light Your Space

Because our LED panels are so bright, you can use the best lighting conditions for your attendees without worrying about it impacting the display. When using projection screens, the light in the space must be kept low so that the projected image doesn't get washed out. But with our LED video walls, you can feel free to keep the lights up, allowing your attendees to take better notes, move about more easily, and stay alert (we all know what effect a dark room has during that post-lunch energy dip!)

RWDevCon LED Video Wall with Full Lighting
#6: Speaker Placement

Be aware of where your speakers will be standing, and if they'll be placed in front of your LED video wall. Video walls can provide a great backdrop for speakers, but too much contrast between the graphics and the speaker is bad for visibility, especially in photos and recordings. For example, if you place a speaker in dark clothing in front of an LED wall that has mostly white imagery on it, the white light from the LED wall will make it difficult to see the speaker's face. (This is one we've learned from experience - don't make the same mistake we did!)

As you can see here, the white light behind the speaker compromises the image.

As you can see here, the white light behind the speaker compromises the image.

But here, where the LED content is darker, the image of the speaker is crisp & clear.

But here, where the LED content is darker, the image of the speaker is crisp & clear.

#7: Set the Scene

And lastly, use your LED video wall to create a set, like you would create for a theatrical show. LED walls are impressive in their own right due to their high quality displays, but you can also use the scale of your LED wall to raise the production value of your stage set. Integrate your LED video wall with other set elements, perhaps even disguising it to achieve a bigger moment of impact when you reveal it at an opportune moment! 

UVA All Sports Hoos Choice Awards with LED Video Walls
Main Street Arena Twenties Party with LED Wall Columns

There are so many unique and interesting ways to use LED walls as part of a staging composition, and we'd love to help you find the perfect strategy for your event! Our multi-faceted tech & design team is waiting to help you knock your next event out of the park!

Event Design In Photoshop

Event Design In Photoshop

A few months ago, we showed you how we use SketchUp to lay out event sets and make more informed design decisions. Today, we're sharing another tool that we use to assist our clients and improve our team operations:

Event Design Rendering in Photoshop
Adobe Photoshop Logo

You may know Photoshop as the program you use to touch up pictures and create photo compilations, but it can also be used for a number of other applications! Just like SketchUp, we use it to better visualize our design ideas, but Photoshop gives us much more flexibility in terms of the visuals we create.


Sometimes we'll use Photoshop at the beginning of a project to compile ideas into a communicative concept board... 

Event Design Concept Board



Sometimes we use it to expand upon renderings, making them more lifelike and adding detail...



Some times we use Photoshop to drop designs into venues, when the venues are a bit too detailed to model...

TEDxCharlottesville Event Design Rendering



And sometimes we even use Photoshop to design graphics for projection or screen display at events!

Virginia Film Festival Event Graphics


Whether we're using it to help visualize a design or bring a surface to life with cool graphics, Photoshop is one of our favorite tools for helping our clients produce great events! By integrating design visualization and graphics production into our creative process, we are able to offer full-service event production that reflects our clients' goals at every step!