Our Creative Process

We know that no two events or projects are the same, so we always approach new projects with an open mind and adjust our methods to fit the circumstances. But although the specifics of our process are different from project to project, the basic steps that we take to help our clients produce outstanding events follow the same general path.

Our creative process is collaborative and, as you can see, we provide many types of support along the way. This process allows us to come up with new ideas efficiently, and to remain on the same page as we bring those ideas to life.

To see specific examples of our creative process in action, head over to our portfolio page and check out our case studies!

5 Ways to Transform a Ballroom

Ballroom venues are a frequent choice for conferences and social events alike. They often have features and accommodations that make hosting large groups of attendees much simpler and more comfortable. But despite the upsides, the standard ballroom aesthetic is not right for every event.

We often have to find ways to make ballrooms feel like a different type of space, or to draw more attention to the event theme than to the existing ballroom decor. So we've compiled a few strategies that you can use to transform a ballroom into your perfect event space!

One way to quickly transform a ballroom space is to conceal the walls and/or ceiling with fabric. This is also a great opportunity to enhance your event theme or aesthetic with custom fabric solutions. (Photo c/o Allegra's Studio)

Hanging decor can be great for adding ambience to a ballroom. Whether you're using chandeliers, drum shades, 3D shapes, or lanterns, well-chosen hanging decor often helps to disguise existing fixtures and add another layer of dimension to the room's aesthetic.

Another effective way to transform a ballroom is to create an impactful focal point for the space. Whether its a stage, a screen, or a combination of the two, creating a strong focal point will draw attention away from the adjacent surroundings and focus attendees' attention on something intentional.

Don't be fooled by its simplicity - lighting can drastically transform the mood of a space. You can use it to paint an entire room with color, or to highlight key elements that you want to draw attention to.

A more unique way to alter a ballroom space is with projection. You can transform any surface using projection, from walls and ceilings to fabric dividers!

BlackMagic Design Partners

Imagine having a wealth of 4K Video equipment at your fingertips.

Maybe you want a high-impact video to show at your event. Maybe you dream of live-streaming your event across the world and expanding your consumer base through the highest quality video. Maybe you need a captivating way to display that 4K video content that you've already invested in.

Well, we've got some news..

The AV Company is now proud to be a Blackmagic Design Partner!

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Blackmagic is one of the world's leading innovators and manufacturers of creative video technology. They are dedicated to quality & stability, and focusing on where it's needed most. Blackmagic Design's founders have a long history in post-production editing & engineering, and they have created some of the most talked-about products in the industry.

What our partnership means: We are now authorized resellers of Blackmagic Design products, meaning that we have direct access to their top-of-the-line equipment when we need it. It also means that we'll be transitioning to a full 4K workflow, from filming to switching to post-production to display! We'll be able to facilitate your vision and help you produce & show your video in the highest quality possible.

What this means for you:

• More opportunities to integrate 4K video into your event
• More exciting video applications & environments
• The best video support around, combined with the highest quality technology available!

We are so excited for this opportunity to provide you with the best 4K video technology out there!

Interested in having your next video project produced in 4K? Drop us a note to learn more about our capabilities!