We've talked before about the importance of event graphics (click here for our previous blog post on the subject), and it's no secret that dynamic graphics can help keep your audience interested & hold their focus during an event. One type of graphic that is easy to integrate into your show is an animated logo. Here are several benefits to having this type of content in your arsenal!

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We have one client that begins each session of their conference with a short animated logo video and accompanying music that calls the audience to attention. It is an exciting moment that increases interest and communicates the importance of what is to follow. Dynamic content is a great way to start out a program or set up an impactful speaker entrance, and incorporating your logo helps direct the excitement & anticipation towards your brand or organization.

 Logo c/o Sentara Healthcare, animation by The AV Company

Logo c/o Sentara Healthcare, animation by The AV Company

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You can easily complement dynamic speaker content with animated transition graphics. Even still graphics or logos can help to make transitions appear seamless, but animated graphics are great for maintaining energy between speakers.

 Graphics & animation by 10/Half Studios & Jonah Tobias

Graphics & animation by 10/Half Studios & Jonah Tobias

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Most conference sets use screens as their main focal point, and sometimes screens are even used in lieu of decor. In these cases, the graphics become the decor - and motion graphics help to take the set up a notch. Even when running in the background as ambient video, animated logos are a great way to infuse the set with your brand aesthetic and terminology.

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Aside from event applications, animated logos are useful to have on hand when producing videos or event recordings! They can be used as intros, outros, transitions, or placeholders, and can help to add excitement & professionalism to your videos.

 Logo c/o VASHRM, animation by The AV Company

Logo c/o VASHRM, animation by The AV Company